THE CHALLENGE
Seven Grams Caffé, an independent roaster and bakery with a strong NYC brand, needed a website that reflects their high-quality products — gourmet cookies, coffee, gift boxes — and supports their growing online sales. Their previous store lacked the branding finesse, conversion-focused layout, and performance they required. Key pain points: sub-optimal product presentation, gift box navigation, slow load times, lack of clarity on bundles and shipping, and mobile usability issues.
THE SOLUTION
I upgraded their store on Shopify using a premium theme as the base, then customized it deeply for brand coherence and performance. Key steps:
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Redesigned homepage and product/bundle pages to highlight their best-seller cookies, vegan/dairy-free options, gift boxes and corporate gifting.
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Customized Shopify sections (Liquid + CSS) for “Gift Boxes”, “Bundles”, “Our Story” and enhanced navigation for better user flow.
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Configured product uploads, variants (classic vs vegan vs limited edition), gift-card & corporate gifting logic, and shipping promotions (“Free shipping over $55”).
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Optimized the site for mobile responsiveness, speed (image compression, lazy-loading), and SEO metadata to ensure high visibility.
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Delivered a post-launch walkthrough so the client could manage products, specials and future bundles without developer dependency.
THE RESULTS
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A visually rich, on-brand store that leads with “Our Famous Cookies”, “Gift Boxes” and the café’s story — enhancing trust and brand identity.
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Improved user experience: easier navigation for products, bundles, and corporate gifting, making the buying path more intuitive.
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Performance & mobile enhancements resulted in faster load times and better mobile conversion opportunity (exact metric to be added when available).
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Client now manages their product line-up and promotions directly, and is positioned for higher online sales and gift-box purchases.