THE CHALLENGE
Orthopedic and Spine Centers of Wisconsin came with documented content and brand requirements for a multi-location healthcare site spanning 8 clinic and hospital locations across the Madison, WI region. The site needed to clearly present multiple physicians, specialties (orthopedic surgery, sports medicine, hand & upper extremity, joint replacement, spine care, pediatric orthopedic care), and location details in a way that felt trustworthy and easy to navigate for patients searching for care near them.
THE SOLUTION
- Designed the site in Figma first, mapping out the homepage, specialty pages, and location directory before development began.
- Implemented the approved design in WordPress using Divi, building modular, reusable sections for specialties and locations to keep the build consistent and easy to scale.
- Structured a clear location-finder layout so patients can quickly identify the nearest clinic or hospital partner from the 8 listed locations.
- Organized specialty and service content into clean, scannable sections matching the client’s documented content and brand tone.
- Optimized the site for mobile, since most patients search for care and directions from their phones.
- Delivered a page structure the client’s team can update independently as physicians, locations, or services change.
THE RESULTS
- Delivered a site matching the approved Figma design precisely, with consistent branding across every specialty and location page.
- Clear, easy-to-navigate location and specialty structure for patients across all 8 partner sites.
- A fully responsive experience built for mobile-first patient searches.
- Client able to manage content independently going forward, reducing ongoing dependency on developer support.